Social Action, Art Direction, Print (2018)
This is a project that reacts to the social phenomenon that people are getting so cold to each other.
To response and resolve to the frustration, build the campaign that says each of all the people is an art piece, so we have to treat them as an art piece; take care with love each other. Deliveries are a series of posters and postcard to promote the campaign. The postcard is designed as a puzzle piece that people could find the people who has the other piece, which let people interact and gether together.
Poster: 18x24 inches
Postcard as puzzle piece: 5x3.5 inches
To response and resolve to the frustration, build the campaign that says each of all the people is an art piece, so we have to treat them as an art piece; take care with love each other. Deliveries are a series of posters and postcard to promote the campaign. The postcard is designed as a puzzle piece that people could find the people who has the other piece, which let people interact and gether together.
Poster: 18x24 inches
Postcard as puzzle piece: 5x3.5 inches
