Social Action, Art Direction, Print (2018)
This project responds to the growing sense of emotional detachment and coldness in modern society. To counter this, the campaign promotes the idea that every person is an art piece deserving of care and respect, encouraging individuals to treat one another with love and empathy.
The campaign includes a series of posters and postcards designed to inspire connection. The posters, sized 18x24 inches, feature powerful messaging that reinforces the value of human connection. The postcards, designed as puzzle pieces (5x3.5 inches), invite interaction by encouraging people to find others who have matching pieces. This playful yet meaningful activity fosters engagement and unity, encouraging people to come together and recognize the importance of treating each other as works of art.
Poster: 18 x 24 inches
Postcard (Puzzle Piece): 5 x 3.5 inches
The campaign includes a series of posters and postcards designed to inspire connection. The posters, sized 18x24 inches, feature powerful messaging that reinforces the value of human connection. The postcards, designed as puzzle pieces (5x3.5 inches), invite interaction by encouraging people to find others who have matching pieces. This playful yet meaningful activity fosters engagement and unity, encouraging people to come together and recognize the importance of treating each other as works of art.
Poster: 18 x 24 inches
Postcard (Puzzle Piece): 5 x 3.5 inches
