Social Action, Art Direction, Print (2016)

This voting promotion project was created to inspire greater voter participation in the 2016 U.S. presidential election. The concept draws on the familiar act of people standing in front of a mirror, offering themselves promises or words of encouragement. By reflecting this personal moment, the campaign encourages individuals to reflect on the importance of their vote. The posters, crafted using stencils on mirror paper, were displayed in Union Square and across the streets of New York City, inviting a direct, interactive connection with the public.

Stencil on Mirror Paper
12 x 12 inches