Brand Identity

Identity, Logo, Website, Print (2018)

“Thrift doesn't need to be humble.”

Sincere is a brand that sells second-hand clothes, with the idea “We brand the second hand stuffs as sophisticated and clean.” To derive the idea, clean and elegant tone on visuals is Sincere’s design esthetic. The brand not only sell selected second-hand clothes but also collaborates with other brands or redesigns by using second-hand clothes.