Identity, Logo, Website, Print (2018)
"Thrift doesn't need to be humble."
Sincere is a brand that reimagines second-hand fashion, positioning it as refined and elevated, rather than humble or nostalgic. With the philosophy that pre-loved items can be both sophisticated and pristine, Sincere’s design language embraces a clean, minimalist aesthetic. The brand curates a selection of high-quality second-hand clothing and partners with other labels to either redesign or upcycle garments, creating fresh, modern collections that challenge the conventions of thrift. Sincere proves that sustainability and style can coexist, transforming second-hand fashion into something aspirational.
Sincere is a brand that reimagines second-hand fashion, positioning it as refined and elevated, rather than humble or nostalgic. With the philosophy that pre-loved items can be both sophisticated and pristine, Sincere’s design language embraces a clean, minimalist aesthetic. The brand curates a selection of high-quality second-hand clothing and partners with other labels to either redesign or upcycle garments, creating fresh, modern collections that challenge the conventions of thrift. Sincere proves that sustainability and style can coexist, transforming second-hand fashion into something aspirational.
